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One to One Marketing and Personalized Printing

Experience the benefits of one personalized printing with FingerPrintPics.

FingerPrintPics allows any printer to delve into personalized printing and one to one marketing. Personalized marketing had been most practical in interactive media, such as the Internet, utilizing personalized URL sites. A Web site can track a customer's interests and make suggestions for the future. Many personalized URL sites will even help customers make choices by organizing information and prioritizing it based on the individual's preference.

Through the use of the personalized URL sites FingerPrintPics has developed, FingerPrintPics has created direct mail marketing pieces that are ready to go for many markets. This means that professional printers can acknowledge customers as individuals with personalized variable data print and one to one marketing printed materials. Professional printers can easily utilize unique software to personalize each project and maximize the return on their clients' marketing investment. Response rates for marketing campaigns using variable data printing (VDP) software (personalised printing) have been proven to increase from the standard 1% to 2% to up to 10% or higher.

Personalized Printing Offers Measurable Results

One-to-one marketing is attractive to many marketers because, in many cases, its positive effect can be measured directly. For example, if a marketer sends out one million solicitations by mail, and ten thousand customers can be tracked as having responded to the promotion, the marketer can say with confidence that the personalized printing direct mail campaign led directly to those responses. As already mentioned, in many instances VDP one to one marketing has resulted in a tenfold increase in response rates averages.

Personalized printing is an approach that concentrates on providing services or products to one customer at a time by identifying and then meeting their individual needs. It then aims to repeat this many times with each customer. The long term benefit of this system is that powerful lifelong relationships are forged and price sensitivity drops. One to One Marketing is more than a sales approach. In fact, one to one marketing is the guiding vision that drives the success of an entire company. One to one marketing recognises that loyal customers who make repeat purchases far exceed the revenues created by fickle customers who constantly switch suppliers in search of a bargain.


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