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VDP - Variable Data Printing

Variable Data Printing (VDP) is changing the way that printers do business. Mainly used for direct marketing, brochures, postcard and variable data cross media campaigns, Variable Data Printing utilizes allows text, images and graphics to be changed from one printed piece to the next, without stopping or slowing down the printing process. Also a unique feature of VDP is that it is able to use information from an external file. For example, a set of variable data print pieces, each with the same basic layout, can be printed with a different name and address on each letter. As you can imagine, this is saving professional printers time and money without compromising quality.

These days, variable data print can go far beyond printing different names and addresses on a document. There are user friendly VDP systems that allow you to insert different graphics into a document, change the layout and/or the number of pages, print a unique bar code on each document, use color extensively, and more. Variable data can be used to print labels on retail products or to print insurance policies benefit booklets for big insurance companies.

FingerPrintPics harnesses variable data printing software, computer databases, and digital print devices to create high-quality, full color documents, with a look and feel comparable to conventional offset printing. VDP enables the mass customization of documents via digital print technology, as opposed to the mass production of a single document.

Having the ability to produce complete variable data personalized products and having your own branded variable data marketing Web portal, gives you the opportunity to add value to the services to your customers.

The FingerPrintPics team have been working in the field of one-to-one marketing since its conception over eight years ago, and are experts in variable data printing software (VDP)

Learn more about FingerPrintPics Variable Data Printing and personalised Web portals for your printing business.

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